Digital Printing
At City Printing, we have merged more traditional print services with the evolving digital print and workflow techniques to provide "real" solutions for our clients.
The phrase "Digital Printing" is overused and is the casualty of a wide range of interpretation and misunderstanding. For the sake of consistency, the term "digital" should be used to describe the manner in which images (files of text or graphics) are transferred to a printing device, and not to describe the actual output. The "Digital Workflow" is much easier to comprehend.
Another important misconception of "digital printing" is that of quality. Many print buyers and non-digital printers have wrongly accused the digital print world of being glorified copiers. True digital output is an "original" not a copy. Every additional image of the electronic file is an additional original, not copies! If you understand this, you now understand the basis of digital printing.
True Digital Printing Services are not the same as copying!
A digital printer can print high quality, full colour documents comparable to conventional offset printing but have fast turn-around times with shorter runs. If a customer needs it, we can deliver a same day turnaround.
Variable data
We also have the ability to custom tailor content in your documents with variable data that would be relevant to your target audience. This technique presents an effective tool for increasing the return of marketing campaigns. Variable data can be used in many different ways. The following are just a few examples of what we can do: mail merge letters, personalised certificates, business cards, postcards, marketing mailers, newsletters, personalized brochures, numbered tickets, and much more. All this allows you to market directly to your customers based on their previous purchases, expressed areas of interest, etc.
Contact our Perth team to find out more about our Digital Printing services.