Direct Mailing Services

Direct Mailing Services
Direct mail is a great marketing tool but can be a tricky business. Frankly, just putting a brochure in an addressed envelope and posting does not get results.

At City Printing  we understand how to design and print a mail piece that provides the “look & feel” you need to generate sales and orders, drive traffic to your store or web site, promote interest in a new service or product, and  build or increase brand recognition. We have an understanding of the complex postal regulations, and the skill and experience to get your printed material into the mail in a quick, economical manner. These skills together with our Variable Data services and our ability to source an accurate, up-to-date and appropriate mail list will help you reach businesses and consumers who regularly buy products and services like the ones you offer.

A mailing list will provide contact information for prospects you can approach by mail. You'll want a mailing list that is targeted towards specific types of customers. You can choose the demographics, purchasing habits, company size, income, etc. to refine the list for a more focused audience. A well targeted mailing list can help you reach customers with a more specific and relevant message that will help your direct mail campaign be the most successful it can be!

Don’t waste the real estate on the envelope...you’ve spent good money to get the piece in front of the potential client - so use the space. After all it’s your best chance to get them to open and read on...you only get one chance to make a first impression...

To help you plan your direct mail push we have the following suggestions to get the best from your campaign:

  • Use Variable Data whenever possible.
  • Write your mail piece as though it is from ONE person to ONE person. Never write to a crowd; always imagine one person.
  • Creative sells as long as you keep your audience in mind.
  • Colour produces better response rates than black and white.
  • "Fake" handwriting on the letter margins attracts readers.
  • "Personal" letters consistently outperform most others.
  • Make sure your mail list is as up-to-date as it can be. 
  • Make sure there are no duplicate names in your mail list. If you are not sure, have us run a duplicate check on your list.

Please note that postage is a separate payment and is not included in our estimates. Postage is calculated after we have a mailing list and printed pieces to determine the number of deliverable addresses.

Contact our Perth team to find out more about our Direct Mailing services.